Provide a joined up experience across all channels
This guidance will help you apply standard point 3 (opens in a new tab).
Everyone is responsible for meeting the Service Standard. This standard point is most relevant to:
Designers User researchersSummary
Consider where your service fits into a wider journey or alongside other DfE services, and how it will join up across channels.
This involves understanding how the online and offline parts of your service link together and any pain points users experience as a result of this.
Why it's important
If a service moves between channels, for example, email, contact centres, paper forms, or in person, and you bring those different channels together, you can design an experience that reduces friction for users.
Understanding where your user needs fit into wider journeys can help to solve a whole problem for users.
How to meet this standard in every phase
You'll be assessed on what you've done to meet this standard at service assessments. However, even if the service you're working on is not being assessed, it's good practice to consider how you'll meet this standard point.
Discovery
Things to consider:
any channels that might be impacted by the policy intent or user needs. Speak with teams that work in any offline parts of the service, such as a call centre, and consider how an online service will affect them
what you might want to prototype and test at alpha
use of existing research and performance data across DfE
service and user journey mapping
Things to avoid in discovery
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focusing on one aspect of the journey only
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not including other channels
Alpha
Things to consider:
data and research being used to improve offline and online channels
how you've explored where the service should start and stop
use of common components, such as DfE Sign-in, to provide a consistent experience with other DfE services
research with internal DfE teams who form part of the design of the service
entry points to the service. For example, how users find or know about it
how you might encourage users to use your digital service
gaps, drop-off points, re-entry loops, transitions to other channels and returns to the service
how design, user research, and content design are considering the full end-to-end service, including the non-digital parts, for example, branding of an email matches that of the service it is sent from
Things to avoid in alpha
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a service being built which is a live service. In alpha, you wouldn't be building a live service; you would be testing prototypes
Beta and live
Things to consider:
use of GOV.UK Design System and patterns or testing new patterns where needed
the right artefacts to describe the end-to-end service are being iterated and changed based on user research. For example, service flows, blueprints, service maps
how users will find the service and entry points
a plan for how to onboard users to the service
the team observing and getting feedback on the end-to-end journey
performance data monitoring of dropout points
offline processes and user support, including assisted digital routes, have been designed and tested, especially during public beta
Things to avoid in beta and live
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the scope for private beta being too large. If the scope is too large, the service can actually become a version of the live service
Profession specific guidance
Each DDaT profession in DfE has their own community and guidance.